Some critics will argue that the only one who benefits from Google+ is Google itself. Most people would rather post their life history on their Facebook timeline for all to see. But there is one trend that is picking up steam; businesses such as The Economist using Google+ to boost their SEO game.
Ironically this story first broke online on a Google+ account of "The New York Times." In this report it came to light that "The Economist" saw Google+ as a great tool not for socializing and social media, but for giving their overall SEO profile a boost. They noticed every post was indexed, putting more and more out there for people to find.
This has been an excellent decision on the part of The Economist to have an account and business profile with Google Plus. Not only have they gained a new audience, but they boast to having twice the people following their Google+ account as they do on Facebook. It's a great way for them to reach their fans and at the same time boost their SEO campaign. Their strategy must be working though because their Google+ posts are showing up in the SERPs.
Aside from getting benefits of ideal advertising space near the top of search engine results, the fact that every single Google+ post gets indexed means there are more ways for "The Economist" and the posts related to the publication to end up in Google and Yahoo search engine rankings.
Google+ might not be the success that Facebook is at the moment, but Google is taking advantage of its search engine domination to try to knock Facebook of its perch at that top of social network domination. If the Economist is any indication, tying their services together seems to be working to gain new users.
Ironically this story first broke online on a Google+ account of "The New York Times." In this report it came to light that "The Economist" saw Google+ as a great tool not for socializing and social media, but for giving their overall SEO profile a boost. They noticed every post was indexed, putting more and more out there for people to find.
This has been an excellent decision on the part of The Economist to have an account and business profile with Google Plus. Not only have they gained a new audience, but they boast to having twice the people following their Google+ account as they do on Facebook. It's a great way for them to reach their fans and at the same time boost their SEO campaign. Their strategy must be working though because their Google+ posts are showing up in the SERPs.
Aside from getting benefits of ideal advertising space near the top of search engine results, the fact that every single Google+ post gets indexed means there are more ways for "The Economist" and the posts related to the publication to end up in Google and Yahoo search engine rankings.
Google+ might not be the success that Facebook is at the moment, but Google is taking advantage of its search engine domination to try to knock Facebook of its perch at that top of social network domination. If the Economist is any indication, tying their services together seems to be working to gain new users.
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