As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
And speaking of people centered management, strategic insight have become very controversial as a modern business process of creating new ideas. As a modern principle, it is mainly targeted on the insights of all the people in the organization from the higher managers down to the lower positions and everybody in the organization. It is all about bringing all together the needs, feelings, opinions, and ideas of everybody to innovate and create more success for the business.
In fact, business analysts pointed to the effectiveness of this type of management. The strength of the principle comes from the ideas coming from employees doing the same job everyday and people who frequently reaches out to consumers, for example, sellers and deliverymen. They also found that it is a good strategy in creating services and products fitted to the needs of consumers.
And rather than being too static and dependent on data and research, companies understood that what ordinary employees feel could be very parallel to what majority of consumers feel as well. If we are to relate this with what Steve Job and Apple achieved, we can understand the impact of insight gathering in a company. Here is something we found when Job was interviewed.
During the interview, Jobs never answered it was about the iPhone nor the iPad, he said it was Apple as a whole. Looking at this example, we can conclude that Jobs had an unorthodoxy type of management. He was interested in the opinions of his employees than to uphold his own idea as basis of success.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
All in all, it is believed that insights from various people can help upper level managers in coming up with ideas that could be tailored towards the needs of the consumers. It is also not fair to say that data analysis is not important anymore. But, it can be promising to say data and insight used properly can maximize company success.
In fact, business has been all about data analytics. This has been the basis whether to support an idea or reject it because it has little chances of impacting the company according to the data gathered. Basically, it is all about gathering data and strategic insight is not part of the game. Decisions were primarily based on the projection presented by data analysis or the marketing research department.
However, there is a sudden change in the way the game is played. Zuckerberg and Jobs introduced a new way of handling people in the organization. The concept that many business analyst despise in the previous years have been found effective in bringing up new ideas that work heavily. Thus, the game is now centered on people and their sentiments about a certain service or product the enterprise has.
And speaking of people centered management, strategic insight have become very controversial as a modern business process of creating new ideas. As a modern principle, it is mainly targeted on the insights of all the people in the organization from the higher managers down to the lower positions and everybody in the organization. It is all about bringing all together the needs, feelings, opinions, and ideas of everybody to innovate and create more success for the business.
In fact, business analysts pointed to the effectiveness of this type of management. The strength of the principle comes from the ideas coming from employees doing the same job everyday and people who frequently reaches out to consumers, for example, sellers and deliverymen. They also found that it is a good strategy in creating services and products fitted to the needs of consumers.
And rather than being too static and dependent on data and research, companies understood that what ordinary employees feel could be very parallel to what majority of consumers feel as well. If we are to relate this with what Steve Job and Apple achieved, we can understand the impact of insight gathering in a company. Here is something we found when Job was interviewed.
During the interview, Jobs never answered it was about the iPhone nor the iPad, he said it was Apple as a whole. Looking at this example, we can conclude that Jobs had an unorthodoxy type of management. He was interested in the opinions of his employees than to uphold his own idea as basis of success.
Another example of success because of employee insight is the new homepage design and the like button of Facebook. Originally, the idea came from Hackathons they held frequently and because of the event they were able to create innovation for Facebook as a company in general Hackathons are like day events for programmers and other people involved in software development.
All in all, it is believed that insights from various people can help upper level managers in coming up with ideas that could be tailored towards the needs of the consumers. It is also not fair to say that data analysis is not important anymore. But, it can be promising to say data and insight used properly can maximize company success.
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